The recent buzz about Snapchat made me realise that the shorter the content life span, the higher the value. Opposed to Facebook whose purpose is to keep a record of everything about you since birth, Snapchat’s posts disappear as soon as the recipient has seen them. Such communication platforms are extremely popular in the youngest age groups but are still failing to convince a larger audience. Most businesses and communities would not support the request from staff and members for an ephemeral messaging system. Why not? And is there an interest?