The recent buzz about Snapchat made me realise that the shorter the content life span, the higher the value. Opposed to Facebook whose purpose is to keep a record of everything about you since birth, Snapchat’s posts disappear as soon as the recipient has seen them. Such communication platforms are extremely popular in the youngest age groups but are still failing to convince a larger audience. Most businesses and communities would not support the request from staff and members for an ephemeral messaging system. Why not? And is there an interest?
It all started with Skype just to hangout with family living faraway, then Facebook to interact with grandkids, then Pinterest and Instagram to share photos and now Twitter’s use is growing to share information.
With better designs and techniques, the interfaces created to use these applications made them more accessible. Tablets caused another boost in the exponentially growing number of people who have internet access at home because it so easy to use them.